Why Does Microsoft Keep Showing Us Unfinished Products?

One of the implications of Microsoft’s everything-except-phones-in-one-OS strategy for Windows 8 is that it could utterly fail as an iPad competitor, but still be a successful OS. I’m imagining here in this paragraph a scenario where Windows 8 proves to be good and popular for traditional desktop and notebook PCs — where by “good” let’s say we mean “better than Windows 7” — but doesn’t gain any traction at all in the tablet market.

What Thurrott is saying, however, is that what Microsoft showed of Windows 8 as a tablet OS today at Build was so compelling that the iPad, if it were anthropomorphized, would simply give up at this point.

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