Why Do You Watch Your favourite Movie Or Listen To Your favourite Song Over And Over Again?

 

Follow @bakadesuyo

The three main reasons are:

  1. The guaranteed outcome. We know it will make us happy.
  2. The enhanced viewing that results from the repeated action. (If you haven’t watched Fight Club twice, you are so so so missing out.)
  3. The rediscovery of subtle details. We love to study and understand thing things we love.

Via Science Daily:

It’s one of the biggest moneymakers for Hollywood and its media empire: reruns. Reruns of television shows and movies allow for people to watch their favourite moments over and over again. But why do people do it? What drives so much consumer motivation to enjoy the same activity repeatedly? American University Professor of Marketing Cristel Russell has determined that the “re-consumption” as she calls it, is due to the guaranteed outcome, the enhanced viewing that results from the repeated action, or the rediscovery of subtle details. Professor Russell’s research is due to be published by the Journal of Consumer Research in August 2012.

Follow me on Twitter here or get updates via email here.

Related posts:

10 things you didn’t know about the power of music:

Are stories the secret to changing our lives for the better?

Do we become more like the fictional characters we watch?

Read more posts on Barking Up The Wrong Tree »

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.