- Turns out, a higher price tag actually makes wine taste better.
- “Why Are We All So Stupid?” explores the cognitive biases that lead us to make irrational decisions.
- This episode focuses on the pricing effect, which refers to how people use price as a signal for value or quality.
Watch other episodes of “Why Are We All So Stupid?”:
EDITOR’S NOTE: This video was originally published on December 14, 2018.
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