Why Apple Stands Apart From The Competition

I have been covering Apple now for 31 years and have a pretty good feel for how Apple works. Of course, how they worked changed over the years depending on who was CEO at the time, but there have been a few guiding principles that has driven the company from the intro of the Mac in 1984.

I was sitting in the third row of the Foothill College auditorium when Steve Jobs unveiled the Mac. My first reaction upon seeing it was “that does not look like any computer I have ever seen.” But as he got the Mac to say hello to us and started showing us how it worked, I began to realise that Apple did not think like the PC vendors I knew at the time.

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