Ad Age looked into why AB-InBev dumped McGarryBowen after only eight months of work without so much as a creative review. McGarryBowen had replaced AB-InBev’s longtime agency, DDB, recently, and it has now been suddenly replaced by Steven Stoute’s Translation, which had joined in to work on Bud Light Platinum and Bud Light Lime. Some sources say that it’s because the brewer wasn’t satisfied with the agency—some Super Bowl spots hadn’t performed as well as expected. Others believe that it wasn’t on the agency but rather AB-InBev’s need to cut costs: “They treat agencies as a vendor, like the guys that make neon signs, and that’s no way to treat their partners,” a beer-marketing exec told Ad Age.Sizzler and other chains—from Taco Bell to Applebee’s—have food trucks to ride the wave of this popular new trend.
Chobani, General Electric, and Coca-Cola are the first, second, and third most effective Olympic advertisers, according to Ace Metrix.
Zynga has teamed up with Universal Studios to do an in-game promotion with Dr. Seuss’ The Lorax. Somehow the film will be integrated into Draw Something and Words with Friends.
Nexage, a mobile advertising exchange, has received $5 million more in a series B funding round from Hearst Interactive Media. This means the company has raised a total of $15 million in round B.
Susan Bennett is the new west coast sales rep of Picrow, a commercial production studio.
Keith Jose left JWT Atlanta after five years to rejoin GSD&M. He is now the director of business development.
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