When I heard about Amazon Coins, the company’s virtual currency for making Kindle Fire app and in-app purchases starting in May, I immediately grew worried.
Amazon’s customer focus, something I find sorely absent at money-extraction engines such as airlines and banks, has kept me loyal for years. I’m concerned, though, that the Amazon Coins program is a step in the wrong direction for Amazon customers.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.