Why Amazon's Virtual Coins Raise My Hackles

When I heard about Amazon Coins, the company’s virtual currency for making Kindle Fire app and in-app purchases starting in May, I immediately grew worried.

Amazon’s customer focus, something I find sorely absent at money-extraction engines such as airlines and banks, has kept me loyal for years. I’m concerned, though, that the Amazon Coins program is a step in the wrong direction for Amazon customers.

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