Photo: Flickr / prayitno
Advertisers are planning cross-country road trips this summer to reach consumers by experiential marketing. The NY Times reports that everyone from Hendrick’s gin to Fox Broadcasting to Jack in the Box will be packing up and driving to different events and locations across America to advertise. They’ll reach local markets at concerts or conventions. The History Channel is taking advantage of food trucks’ recent popularity and will set up a Cross-Country Cookout at Comic-Con and other events.Here’s the Roger Sterling guide to agency life.
PricewaterhouseCoopers predicts that 2012 will be the end of magazines’ four-year revenue decline. Accord to a recently released report, advertising will increase by 2 per cent and total revenue will go up 0.1 per cent.
Lee Jones, USA Today’s svp of advertising, has left the paper. This is the first notable exit since the start of Larry Kramer’s reign as president and publisher. The publication has seen a 13.3 per cent drop in national advertising.
Ad Week put together a list of some Cannes submissions to keep your eyes on.
Geordie Anderson is back with BlueRock, a NY-based creative editorial shop.
AKQA has announced the School of the Year winner of the Future Lions, and it’s Miami Ad School Europe in Hamburg (for the second year in a row).
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