So, we were a little overzealous about the iPhone 4 “Antennagate” free-case story, weren’t we?

iP4 exhibits

So, about those free cases?

This is simply a case where Apple exceeded our expectations with its response. It probably didn’t have to do that, but it’s doing it. It won’t cost much, and because Apple is also sourcing cases from other vendors, it doesn’t make their products worthless. So that’s that.

And Apple played it brilliantly today. “Antennagate” has already blown over.

See Also: Apple Does The Right Thing

Egg on face

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.

Tagged In

iphone 4 sai-us