- Whole Foods may have just revealed the discounts it plans to give to AmazonPrime members, according to CNBC.
- Flyers and advertisements with the discounts were temporarily on display at a Whole Foods store in Austin, Texas.
- The materials showed that Prime members would get an additional 10% discount on items that had already been discounted for all customers.
- Whole Foods told CNBC that no Prime discounts are being offered at Whole Foods just yet.
AmazonPrime members may soon have a few more reasons to shop at Whole Foods.
According to advertising materials briefly displayed in a Whole Foods store in Austin, Texas, and obtained by CNBC, Amazon Prime members may be given special discounts on items throughout the store sometime in the future.
The two advertisements in the store showed that Prime members could get exclusive discounts on anything marked with a blue sale tag, known as Prime Member Deals.
“Blue signs mean special deals for you. Yes, you,” the Prime Member Deals sign reads, according to CNBC.
Also, for items marked with the store’s typical yellow sale tag, Prime members would get an additional 10% discount on top of the already reduced sale price.
The discounts have not yet been implemented, and it’s possible they were displayed in error. They showed up on Wednesday and had disappeared by the next day.
A Whole Foods spokesperson told CNBC that the retailer is not yet testing or implementing discounts for Prime members.
However, the signs likely indicate that discounts could soon be coming to Whole Foods. Amazon had indicated after its $US13.7 billion acquisition of Whole Foods that Prime would become the default rewards program for the grocery chain.
In a recent conference call, Amazon executives said that work was ongoing to implement the Prime integration, but it did not give a timeframe for completion.
Prime members had previously been given discounts at Whole Foods, primarily on things like turkeys in time for Thanksgiving and roses before Valentine’s Day.
Amazon also started giving 5% cash back on Whole Foods purchases with its Prime Visa card in February.
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