White people are most likely to hold onto their old flip phones instead of trading in for a shiny new Android or iPhone.
This morning, Nielsen released its State of the Media: Cross-Platform Report for Q1 2012.
While the bulk of the 12-page report lent itself to a rise in video consumption on gaming consoles and smartphones (nearly 36 million mobile phone owners in the U.S. are watching video on their phones), one specific gem included a general breakdown of smartphone users.
According to Nielsen’s data, white people own the same amount of feature phones (or flip phones) as African Americans do smartphones.
Take a look at the chart:
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