Who Uses Twitter Anyway?

The days of “I don’t get Twitter” may be over. Tweets are now a form of self-expression among connected consumers, and it is this connected generation that continues to grow in size and influence year over year. Much in the same way that texting is a natural form of conversation, Twitter is now reflective of how millions of people are connecting and communicating.

Over the years, Twitter has become a human seismograph measuring world events, popular culture, everyday sentiment, while providing a lens into every nuance that captivates our attention. What was once a Twitter paradox is now part of our digital culture. Everyday people connected to Twitter share experiences on one of the most efficient information networks in the world.

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