Social media is now a prime way to market oneself. And Twitter in particular is a great resource for personal branding, allowing virtually anyone to share opinions and content efficiently across the globe.
But with only 140 characters to spare, every letter counts. And attracting more followers to a new (or little-known) account can seem impossible, or at the very least, unpredictable.
Turns out, the times of day you tweet, discussion topics you engage in, and whether you include a photo all affect how visible your tweets are. By utilising the data provided, you can optimise your Twitter account to appeal to the masses, and accumulate followers faster and more effectively.
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