UPDATE: Whitney Tilson responds:
Just because we have lost money on our Netflix short doesn’t mean it’s ‘killing our portfolio.’ We manage risk carefully and have a well-diversified short book. We’re having a very good year and are beating the market despite being conservatively positioned all year.
As for trying to impact the stock price, that was not our intention and we are not aware that our report had any effect on the stock. We explained the reasons why we went public with our analysis, and specifically said that trying to move the stock wasn’t one of them — and we meant it. We’ve already gotten enormously valuable feedback from many people, both agreeing and disagreeing with us, which is exactly what we’d hoped for.
PREVIOUSLY: Whitney Tilson likes to broadcast his shorts, which of course helps the position. He’s got a new letter explaining why he’s short Netflix even after losing a lot of money (via market folly).
Tilson says Netflix is now his biggest short. That means he increased his position since October, when Netflix did not even make his top 10 short holdings. Since mid-October the stock is up over 15% — though it has been slipping recently.
His case against Netflix is simple. First, it’s overvalued:
By any measure, Netflix’s valuation is extremely rich. Based on yesterday’s closing price, it trades at 67.4x trailing EPS ($2.65), 63.1x the high end of the company’s EPS guidance for the full year 2010 ($2.83), and 46.7x consensus analysts’ estimates for 2011 ($3.82). It also trades at 4.6x sales. In short, the stock is priced for perfection and any misstep would likely trigger a huge selloff.
Second, the business model of putting DVDs in envelopes is obsolete. Switching to a streaming model is raises costs. It also means competing better companies:
In short, Netflix is moving from a business in which it was competing against smaller, dying, heavily-indebted companies with inferior business models to some of the largest, most powerful, aggressive and deep-pocketed companies in the world, which have big competitive advantages over Netflix.
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