- Long John’s Silver is debuting vegan fish fillets and crabcakes on its menu.
- Good Catch, the vegan seafood brand, uses a blend of beans to imitate the taste and flavor of whitefish and crab meat.
- Previously, the brand trolled Subway by handing out vegan tuna sandwiches outside of Subway locations in some cities.
- See more stories on Insider’s business page.
Another vegan protein is entering the plant-based food craze – and this time, it’s fake fish.
Long John Silver’s will be offering breaded plant-based fish fillets and crab cakes at five locations in California and Georgia for a limited time as a partnership with the fake seafood manufacturer, Good Catch.
“With the plant-based seafood sector expected to grow twelve-fold in the next ten years to $US1.3 ($AU2) billion, there’s room for dramatic growth,” said Christine Mei, CEO of Gathered Foods, the company that produces Good Catch. It took the company years to imitate the flaky texture of a fish fillet, Mei told Yahoo Finance.
The plant-based food market has been gaining steam for years as more and more Americans look to reduce the amount of meat and dairy in their diets, often motivated by concerns over animal welfare and sustainability. Companies and fast-food chains have followed suit, with some of the biggest chain restaurants in the US offering vegan protein options on their menu and companies like Beyond Meat and Oatly successfully going public.
You can find the vegan seafood at some Whole Foods locations, grocery stores like Safeway and Randall’s in Texas, and on the company website. The company website’s offerings include plant-based fish fillets, fish sticks, crab cakes, and fish burgers. A variety pack of all six of Good Catch’s offerings, which is 48 ounces (1,360.78g) worth of food, costs almost $US70 ($AU95).
The company also briefly initiated a marketing stunt in London, New York, and Austin, where food trucks handed out vegan tuna sandwiches in front of Subway stores, which had recently made headlines over an investigation into whether their tuna sandwiches contain tuna.
“This is the perfect moment to inform people that there is a better way to enjoy the taste and experience of delicious seafood without harm to our oceans,” Good Catch co-founder Chad Sarno said.