Randstad has released its annual Employer Brand Research which looks at how Australian workers think about businesses and what it’s like to work at them.
Among the 2018 findings, based on a survey of more than 9,555 Australians, Apple has been named as the nation’s top employer, recognised for its innovation focus, financial stability and strong reputation.
Virgin and Qantas ranked second and third respectively.
Technology outshone the aviation sector for the first time in four years as the country’s most attractive industry, followed by early learning and engineering.
But in terms of what jobseekers and employees look for in an employer, work-life balance was the single most important reason for workers to stay in their roles.
However 30% of Aussies said they plan to change jobs within the next year — a marked increase from last year (20%).
Overall, Randstad’s latest research indicates that workers believe employers are more focused on financial deliverables and technology compared to their preferences of work-life balance and salary and benefits, reflecting an opportunity for employers to align their branding with jobseeker values.
“The 2018 Randstad Employer Brand Research confirms that workers aren’t solely focused on salary and long-term job security. It is the ability of companies to deliver a genuine, consistent and balanced experience that will prove to be the big winners in a competitive job market” said Frank Ribuot, CEO of Randstad Australia, New Zealand, South East Asia and India.
“With 30% of Australians planning to change roles within the next year, a markedly increased number from last year, we are calling on businesses to revitalise their employer value propositions. It is crucial that companies present a true image of who they are and commit to it. That is the secret to the success of Australia’s most attractive employers.”
Here are the top companies, industries and benefits ranked by Australians employees for 2018, according to Randstad.
The top 20 most desirable companies to work for
2. Virgin Australia
4. Competitive Foods Australia
8. JB HI-FI
9. Australia Post
11. Australian Government
12. Queensland Government
14. Healthe Care
16. The University of Melbourne
18. NSW Government
20. ACT Government
The 10 most attractive industries to work in
1. Technologies: 49% up 4%
2. Early Learning: 49% up 10%
3. Engineering: 45% down 1%
4. State and Federal Government: 44% up 3%
5. Education: 44% up 3%
6. Life Sciences: 43% up 8%
7. Professional, scientific & technical activities: 43% up 10%
8. FMCG: 41% up 5%
9. Arts, entertainment & recreation: 41% (not measured in 2017)
10. Retail: 41% up 6%
And what Australian employees consider the best work perks
1. Work-life balance: 54%
2. Salary and benefits 52%
3. Job security: 52%
4. Pleasant work atmosphere: 39%
5. Good training: 37%
The full Randstad Employer Brand Research report will be available from 9am AEST, May 15 here.
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