Google. Yahoo. Yandex. Some of today’s biggest companies are named the strangest things.Sometimes, it’s not the company’s fault. There’s a running joke that vowels are too expensive in Silicon Valley and founders can’t afford normal-sounding domain names.
Others strive to come up with something a little different. “I wanted a nonsense word because I wanted to build the brand from scratch,” one founder said.
One Kings Lane is a big home decor shopping site run by Doug Mack, Susan Feldman and Ali Pincus.
The name is a made-up address. 'It's meant to reflect a blend of Old and New World sensibilities,' Fortune writes.
Robert Kalin sought a meaningless word that he could turn into a brand.
He listened to foreign movies, wrote down what he heard, and turned it into the company's name.
Kalin explains to Reader's Digest, 'I was watching Fellini's 8 ½ and writing down what I was hearing. In Italian, you say 'etsi' a lot. It means 'oh, yes.' And in Latin, it means 'and if.''
The Russian search engine's name is both an acronym and a pun.
According to Wikipedia, ''The name initially stood for 'Yet Another iNDEXer.' The Russian word 'Я' ('Ya') corresponds to English personal pronoun 'I', making 'Яndex' a bilingual pun on 'index'; another pun is based on yin and yang contrast.'
GoDaddy was originally called Jomax Technologies. It was almost named BigDaddy but the domain was taken.
Bob Parsons founded GoDaddy in 1997 under the name Jomax Technologies.
Two years later, the company sought a more memorable name and had an employee brainstorming session. The name 'Big Daddy' was suggested, but that domain was taken.
The idea morphed into GoDaddy. Parsons liked the new name because it made people smile.
Twitter's working title was 'Status.' The founders turned to the dictionary for a better name.
Dorsey explains to The LA Times, 'We wanted to capture that feeling: the physical sensation that you're buzzing your friend's pocket. It's like buzzing all over the world.
'So we did a bunch of name-storming, and we came up with the word 'twitch,' because the phone kind of vibrates when it moves. But 'twitch' is not a good product name because it doesn't bring up the right imagery.
'So we looked in the dictionary for words around it, and we came across the word 'twitter,' and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds.'
In its earliest version, Sergey Brin and Larry Page named their search engine 'Back Rub.'
They changed the name to Google, which stems from the mathematical term 'googol.'
Googol is the number one followed by one hundred zeros.
Brin and Page found 'googol' fitting because it represented a powerful search engine with access to tons of information.
Jerry Yang and David Filo renamed their company, 'Jerry's Guide to the World Wide Web,' in 1994.
The new name, Yahoo! was selected more for its literary definition than for its acronym, Yet Another Hierarchical Officious Oracle.
Yahoos in Jonathan Swift's Gulliver's Travels were savage creatures. Yahoo, then, meant 'rude, unsophisticated, and uncouth.'
The initial name for the project that turned into Skype was 'Sky peer-to-peer.'
That was chopped down to 'Skyper.' Later, due to domain name restrictions, the 'r' was dropped.
According to his cofounder Steve Wozniak, Steve Jobs came up with the name 'Apple Computer' while driving on Highway 85 between Palo Alto and Los Altos.
'(Jobs) said, 'I've got a great name: Apple Computer.' Maybe he worked in apple trees. I didn't even ask. Maybe it had some other meaning to him. Maybe the idea just occurred based upon Apple Records. He had been a musical person, like many technical people are. It might have sounded good partly because of that connotation. I thought instantly, 'We're going to have a lot of copyright problems.'' (via Apple Confidential 2.0: The Definitive History of the World's Most colourful Company)
From the music company's about page:
'The name Pandora means 'all gifted' in Greek. In ancient Greek mythology, Pandora received many gifts from the gods, including the gift of music, from Apollo. She was also, as we all know, very curious. Unlike those gods of old, however, we celebrate that virtue and have made it our mission to reward the musically curious among us with a never-ending experience of music discovery.'
Earlier this year, Google aquired and shutdown social instant messaging service, Meebo.
But when the company was founded, was purposely named after nothing. The founders only had a few requirements: it had to be two syllables, it had to be meaningless, and if it started with the letter 'M,' that was a plus.
'Meebo is no secret acronym or inside joke,' the company blog explained.
'As far as we know, it doesn't translate to anything…Sandy, Seth, and Elaine wrote down all the possible names they could think of on a napkin. Two syllables were a requirement and Elaine leaned heavily towards names that started with the letter 'M.' It had to have no prior association and the spelling had to be easy enough so that if you heard it, you could spell it.… They came up with about 50 before starting to repeat themselves. they entered all 50 names, one by one, into a browser and eliminated all but something like five, because the rest were taken. After playing with variations on the few remaining, they picked Meebo.'
According to Zillow, 'The Zillow name evolved from the desire to make zillions of data points for homes accessible to everyone.
'And, since a home is about more than just data - it is where you lay your head to rest at night, like a pillow - 'Zillow' was born.'
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