The online publisher, RTB, DSP, Ad Exchange, horizontal and vertical ad network, data, verification, optimization and tools business is not an easy maze to navigate. There are at least 15 leading online DSPs (Demand Side Platforms) including MediaMath, InviteMedia, [x + 1], TURN, Data XU, appnexus, Efficient Frontier, Triggit, XA.net, AdBuyer.com, Trade Desk, Lucid Media, BRANDSCREEN and Adchemy.
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