Fast fashion fans, rejoice: H&M will finally launch e-commerce in August.
The company revealed in a tweet that U.S. customers will be able to buy products online next month:
H&M has delayed an e-commerce launch for the past year, reports Tyler McCall at Fashionista.
Earlier this year, the website had reported false rumours that e-commerce would be off the ground by June.
H&M is a massive retailer known for its ever-rotating selection, so it’s not surprising that it’s taken so long for e-commerce to get off the ground.
The company’s global head of digital Jordan Nasser recently said the company was struggling “to make something that is both inspiring and shoppable.”
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.