Photo: Trane Devore
Follow @bakadesuyoDon’t use round numbers. $524.66 sounds more sincere than $500. 1 hour and 13 minutes sounds more legit than 1 hour.
Consumers are more likely to believe that a company or product will deliver on its promise when the promise is conveyed in fine-grained rather than coarse units, the researchers say.
A beard can help too.
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