Snap has made easy ad skipping a feature of its Snapchat messaging app.
That poses a critical challenge for marketers, who are turning to some long-tested tricks to make their campaigns blend in. Is the platform, founded as a teen-oriented chat program with private, fast-disappearing messages ever going to be hospitable to interruptive advertising?
To read more about how Snapchat must square its intentions as a chat app with fleeting messages with the demands of advertisers, click here.
In other news:
Apple News is a sleeping giant — and Apple might be about to wake it up. Apple may be planning to allow publishers to use their own ad campaign technology in Apple News, such as Google’s DoubleClick.
Google faces a second massive fine from the EU — this time over Android. EU officials are reportedly looking for a second opinion on the case, which examines Google’s dominance in mobile with its Android operating system.
Walmart is building giant towers to solve the most annoying thing about online ordering. The retailer is placing giant self-service kiosks in its stores that retrieve customers’ online orders.
President Donald Trump’s much-debated anti-CNN wrestling video tweet has reached a new milestone. The Reddit-born tweet is now the president’s most retweeted ever.
Shake Shack has a new finance chief who was hired for her marketing experience, reports the Wall Street Journal. “We needed a CFO who understands how the brand informs the financials,” CEO Randall Garutti said.
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