What you need to know in advertising today

Instagram appears to be turning the screws on Snapchat, luring marketers and advertisers by offering them a chance to test new ad products free.

Business Insider spoke with six advertising executives about Instagram’s strategy, who said Instagram regularly looked to incentivise advertisers to spend more on the platform by offering them free chances to test new ad products or credits to cover production costs.

To read more about how Instagram is attempting to restrict Snapchat’s growth by luring advertisers to run ads on its platform with free trials, credits, and discounts click here.

In other news:

‘Handmaid’s Tale’ was just nominated for multiple Emmys and it’s already raising Hulu’s original programming business. The critical acclaim for the show should open more doors for the company as it looks to compete with Netflix, Amazon and other platforms for original programming and steal ad budgets from traditional TV.

The summer camp for billionaires, which just kicked off in Sun Valley, has yielded some blockbuster deals over the years. Here’s a recap of some of the biggest deals that have been hatched at the Allen & Co conference.

Roku is planning to go public in 2017. The streaming media player is seeking a valuation of about $US1 billion, The Wall Street Journal says.

A large number of brands snapped up agencies in the first half of this year, according to marketing consultancy R3, reports AdAge. Domino’s, for instance, bought digital publishing and communications agency IPG Connect for $US6 million, while Shiseido spent $US11 million on creative agency Dwalk; and Yelp forked out $US20 million on Turnstyle Analytics.

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