What you need to know in advertising today

As Snapchat looks to grow its stable of original series, it has set its sights on beauty and fashion content.

The platform’s latest original will feature two aspiring stylists competing against one another to style the perfect look based on a given theme.

The reality series will be hosted by celebrity stylist Sophie Lopez (the stylist for actress Kate Hudson among others), who will critique their final looks, offer tips on what styles to buy as well as how to wear them.

To read more about “Nail The Look,” which launches in time for New York Fashion Week tomorrow, click here:

In other news:

Facebook says it can reach 25 million more people in the US than census data shows exist. The statement came in response to Pivotal Research Group analyst Brian Wieser highlighting an apparent discrepancy between Facebook’s ad manager for marketers and US census figures in a note distributed to clients on Tuesday.

Facebook is also about to start making money off WhatsApp by charging businesses. WhatsApp’s program for businesses will charge large companies that want to be verified and have access to a suite of automated tools for helping and responding to customers.

Meanwhile, Mark Zuckerberg has called Trump ending DACA ‘cruel’ and ‘a sad day for our country.’ Zuckerberg quickly organised a joint letter with roughly 300 business leaders from companies like Apple, Google, and Amazon calling on the government to protect the rights of so-called Dreamers.

YouTube says if the timing was right, it could have made Issa Rae’s HBO’s “Insecure.” Business Insider caught up with YouTube chief business officer Robert Kyncl and top Google speechwriter Maany Peyvan to talk about “Streampunks” and what YouTube’s plans are going forward.

Apple could bid billions on ‘James Bond’ movies. Apple is looking to bid on the film rights for the “James Bond” franchise, the Hollywood Reporter
said on Wednesday, joining a long list of powerful suitors for the franchise including Amazon and Warner Bros.

Lenovo has been given a slap on the wrist by the FTC for loading up computers with dangerous adware, according to Gizmodo. It will pay $US3.5 million in penalties.

Amazon is under fire for reported Hurricane Irma price gouging, with ‘life-sustaining necessities’ selling for wildly inflated prices. People have been disturbed to find wildly inflated prices for essentials such as water on the e-commerce site.

Saks Fifth Avenue unveiled an experiment to defy the retail apocalypse with a $US45.9 billion market. The store has dedicated an entire floor to athleisure-focused shops and offerings like workout classes, salt rooms, and even vitamin guru services.

An ad executive explains how Burning Man is really a massive marketing festival. Jon Bond, co-chairman at The Shipyard says that there’s no better place to look than
Burning Man if you want an example of how to build a brand today.

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