What you need to know in advertising today

Twitter informed US congressional investigators on Thursday that it found 201 fake accounts linked to the same Russian actors previously disclosed by Facebook.

The company revealed the existence of the accounts in a blog post just hours after it met behind closed doors with the committee responsible for investigating Russian interference with US elections.

To read more about Twitter’s disclosure, click here.

In other news:

Roku shares finished trading up nearly 70% from its IPO price. There was a massive, 67.86% jump from the initial share price of $US13 (£9.70), which now sets the company’s value at around $US2.2 billion.

One of the largest cruise companies in the world is launching a digital streaming channel. Carnival Corporation is launching its own digital streaming TV channel called “OceanView,” which will be available across 60 of its 103 ships as well as on Amazon Fire TV, Apple TV and Roku.

IKEA has acquired TaskRabbit, a startup that lets users hire temporary workers to deliver purchases, clean homes, and assemble furniture. IKEA said that once the acquisition is complete, the home-goods store will offer TaskRabbit’s services as its own to better compete with Amazon.

Google is changing the rules about linking to external sites on YouTube. Content creators will now need to be official YouTube Partners if they want to link out to external pages (like Patreon) in their videos.

Computers using Facebook ‘likes’ may be assessing your personality better than your friends — and researchers warned this could be misused. Digital footprints like Facebook “likes” don’t just reflect your interests and preferences, but might also reveal psychological characteristics that marketers can build personality profiles around.

FCC Chairman Ajit Pai urged Apple to turn on the FM radio on its iPhones to help after natural disasters. The company, however, said that the iPhone isn’t designed with a FM radio built in, and that it instead uses other solutions to respond to emergencies.

An ad exec who’s been in the business for 20 years shares his best advice for any young person starting out. James Kiernan is the VP of digital ad sales at Fox.

Ride-hailing service Lyft is reportedly getting closer to filing for its IPO. The decision would come as a timely move as Uber, its biggest competitor, is still recovering from a range of scandals.

The Wall Street Journal will cease publishing its Europe and Asia print editions over the next week. The move comes as the company shifts more to digital amid an increasingly challenged print advertising market.

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