What you need to know in advertising today

Congrats, you made it! Today is the last day of Advertising Week New York, so go get your fill while you still can.

Here are some highlights from Day Three and Four, ICYMI:

Remember the dancing hot dog on Snapchat? Now any brand will be able to create its own dancing 3D objects in augmented reality. Snapchat’s chief strategy officer Imran Khan announced on Thursday that brands can buy Sponsored 3D World Lenses that will let users drop animated branded objects into their snaps.

Marc Lore, the founder of Jet.com explained Walmart’s strategy to beat Amazon in a conversation with Fortune executive editor Adam Lashinsky and Google SVP of ads and commerce at Google, Sridhar Ramaswamy. He said that Walmart’s unique assets separated it from the rest of its competition, including Amazon.

Oath CEO Tim Armstrong has changed his story on Verizon’s ad ambitions. Verizon’s Oath message has changed from data-driven targeting toward showcasing a stable of content brands, as was evident during an Advertising Week keynote.

Samsung VP of marketing excellence Michelle Froah spoke on a panel discussing the industry’s “elephants in the room.” She said that the industry needs to establish the role of a “chief marketing scientist” to dig deeper into insights.

In other news:

Playboy founder Hugh Hefner dead at age 91. The entertainment icon founded Playboy magazine in 1953, taking $US8,000 in borrowed money to develop the publication and eventually building it into an iconic media empire.

Facebook CEO Mark Zuckerberg addressed President Trump’s tweets in which he claimed Facebook has “always been against him.” The company’s CEO said that the platform has been mostly neutral, and overall a force for good.

Giant tech conglomerate Softbank is reportedly getting closer to buying a huge part of Uber. If the move happens, one of the main repercussions could be a ban that forbids former CEO Travis Kalanick from coming back as either CEO or chairman.

Google has apparently already started to roll out overhauled shopping search results in Europe. The new site appears to comply with EU rules and will let third parties bid for the top spot on the page.

Roku opens up 13% on its first day of trading. The company opened for trading at $US15.78, about 13% higher than its $US14 initial public offering price.

Here come the brands: Burger King, Durex and others jump on Twitter’s 280-character limit news. Twitter announced Tuesday that it will let some people test a new limit of 280 characters. And as always, it wasn’t long before brands including Burger King, Durex and Charmin glommed on the news with their takes.

Amazon’s barrage of new gadgets shows why it’s the most dangerous and relentless company in tech. In the span of about an hour on Wednesday morning Amazon went on a hardware rampage, unleashing four new Alexa-powered smart gadgets and a handful of new accessories.

WPP plans to pull out of Eurobest, which is owned by Cannes Lions organiser Ascential, Adweek reports. The publication obtained a leaked internal email chain which shows that WPP appears to be threatening to pull a Publicis when it comes to Cannes, threatening to stay away from the festival until its demands are met.

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