Amazon’s mission to conquer advertising may have a new front – video ad tech.
And in this case, instead of challenging the Google/Facebook digital ad duopoly, Amazon would be looking to insert itself into a battle between Comcast and Google.
Specifically, Amazon has discussed building a proprietary video ad serving product for its own streaming business -and eventually licensing it, according to media executives familiar with the matter. Such a product would be similar to Comcast’s Freewheel or Google’s DoubleClick tools, the people said.
Click here to read more about Amazon’s OTT technology.
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