What you need to know in advertising today

It’s Day Three, which means we’re halfway through Advertising Week.

Here’s Business Insider’s advertising editor Mike Shields summing up the Advertising Week experience in one tweet:

In all seriousness, here’s a quick recap of Day Two, ICYMI:

From brand safety to ad fraud, Google has been in the thick of an advertising maelstrom this year. Google’s head of advertising in the Americas Allan Thygesen acknowledged that the web giant had messed up in a panel with Unilever marketing chief Keith Weed Tuesday, but said that the company couldn’t clean up digital advertising alone.

HP’s global chief marketing officer Antonio Lucio, Unilever’s SVP of global marketing Aline Santos Farhat and Verizon’s chief marketing officer Diego Scotti discussed the state of diversity in the ad industry. Verizon just launched its own Ad Fellows program and HP too announced the progress it had made over the past year earlier this week. 

In other news:

Twitter is doubling the length of tweets to 280 characters for some people. The company announced Tuesday that it would begin testing a new limit of 280 characters for all languages except Japanese, Chinese, and Korean. 

Russia is threatening to block Facebook if it doesn’t store user information in the country. The threat was made by Russia’s communications watchdog Roskomnadzor, agencies said.

Fabletics owner TechStyle is avoiding advertising agencies — and companies like it are making ad giants very nervous. These digital-centric brands are focused on controlling their own data and moving fast.

Facebook’s Slack competitor, Workplace, scores big by signing up Walmart. Walmart will join the ranks of 14,000 other businesses like Starbucks and Delta that have joined Workplace since the service first debuted nearly one year ago.

Here’s a glimpse at what fake-news readers look like —  on the right and the left. Fake-news readers interested in a pro-Trump story, for example, were more likely to be older, white, and in the military or work for the federal government. 

Here’s why you see Sonic ads even when there isn’t a location anywhere near where you live. By running ads in areas where there are no Sonic locations, the fast-food chain can get customers invested in Sonic before the chain even opens in the region. 

Federal authorities allege that they have uncovered a kickback scheme in college basketball involving hundreds of thousands of dollars of bribes, the Wall Street Journal reports. It also involves an Adidas marketing executive, who is accused of working with a sports agent and financial adviser to get high school recruits to commit to playing at Adidas-sponsored colleges.

The Financial Times has found high levels of an 
ad fraud practice known as domain spoofing on ad inventory purporting to be from the FT.com, reports Digiday. It said that more than £1 million ($US1.3 million) a month of advertisers’ budgets are being wasted due to the practice.

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