What you need to know in advertising today

Denis Linine/Shutterstock

Adobe confirmed on Thursday that it will acquire Marketo for $US4.75 billion.

Marketo is a privately held marketing automation company. Private equity firm Vista Equity Partners bought the company for $US1.8 billion in 2016.

To read more about the acquisition, click here.

In related news:

Insiders are ‘shocked’ that Adobe is paying nearly $US5 billion for Marketo, a deal that Salesforce and SAP also looked over. “Almost spit out my coffee,” said one source familiar with Marketo’s financials.

‘We’re going to see continued consolidation’: Adobe’s $US4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle. Marketing clouds are aggressively chasing the same tools and expertise to win over brands.

In other news:

Instagram’s new TV service recommended videos of potential child abuse. While monitoring IGTV, Business Insider found its algorithm recommended disturbing and potentially illegal videos.

Amazon is taking on TiVo with a new Fire TV DVR that can record live broadcasts. The device will start at $US229.99 and will be available by the holidays.

Kanye West and Adidas just made a major play to one-up Supreme. On Monday, Adidas and Kanye West ran front page ads on nine newspapers across the country to promote the launch of Adidas Yeezy Boost 350 V2 Triple White.

Subway is running a new commercial that tries to slam McDonald’s – but it’s only making customers confused and angry. The restaurant chain has even started apologizing on Twitter to customers who say they hate the ads.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.