What you need to know in advertising today

Apple CEO Tim Cook is not the only one that’s bullish on augmented reality. Marketers are suddenly dreaming big about AR.

Apple is all set to roll out iOS 11 next week, which among other things, will enable the iPhone’s camera to integrate graphics into the real world. And several major brands, including Lowe’s, IKEA and Cambria will quickly follow suit with their own ARKit apps.

To read more about what brands are doing with augmented reality, click here.

In other news:

Snapchat is bringing virtual Bitmojis into the real world. The company hopes that 3D Bitmojis will help cement the company as a leader in augmented reality (AR) technology, which overlays virtual objects onto the real world.

The audience for live sports on TV is getting old, and that’s troubling for advertisers. Many top sports are attracting an over 50 crowd, making them less attractive for marketers trying to reach young people.

Here’s more evidence that Facebook is building its own Siri-like voice assistant. An unreleased voice search feature was recently uncovered in code from a past version of Facebook’s mobile app by developer Blake Tsuzaki, who shared his findings with Business Insider.

A new website wants to be ‘CNBC for cannabis.’ The Green Market Report will publish news briefs on all facets of the cannabis business, including banking issues, investment, cultivation and extraction, as well as cannabis stock prices and wholesale prices.

Jack Dorsey just hinted he turned down an acquisition offer for Twitter exactly 1 year ago. Dorsey made the remarks to Martin Sorrell, the chief executive of advertising holding group WPP at the Dmexco conference in Germany.

Amazon reportedly spent $US80 million (£60 million) to lure Woody Allen into making a TV series. The wanted to convince Allen to create his six-part, 2016 show “Crisis in Six Scenes.”

Ex-Googlers raised millions for a startup that replaces mum-and-pop stores with vending machines, and people are losing it. Bodega aims to replace the corner store.

The idea behind Bodega is being mocked all over Twitter. The backlash was so severe, that one of the founders was forced to apologise in a Medium post.

Ad agency trade association the 4As is contemplating letting consultancies become members, reports Ad Age. Consulting giants such as Accenture and Deloitte have been aggressively investing in agency services.

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