What you need to know in advertising today

YouTube’s biggest star, Felix “PewDiePie” Kjellberg, used a racial epithet on Sunday in an expletive-laden outburst during one of his popular livestreams.

The Swedish web personality was broadcasting himself playing the survival game “PlayerUnknown’s Battlegrounds” when he used a derogatory word for African-Americans.

To read more about his outburst, click here.

In other news:

Speaking of YouTube, YouTube networks Fullscreen and Stylehaul were both hit with layoffs. FullScreen has let go of 3% of its workforce, meanwhile, the beauty-influencer-focused Stylehaul has let go of nine staffers out of 100.

Lingerie upstart ThirdLove is launching its first ever TV campaign, and Victoria’s Secret should be terrified. The videos have a decidedly anti-Victoria’s Secret stance, emphasising the brand’s products through a variety of customer testimonials and its founding story rather than models prancing about in their lingerie.

Netflix is hiding ads for the new ‘Narcos’ season in places it thinks people did cocaine in the ’90s. The company has been plastering bars, clubs and their bathrooms with punny one-liners and facts about the Cali Cartel to educate viewers and build excitement around the latest season.

Vevo is set to pull in nearly $US200 million in upfront ad deals this year — thanks in part to Taylor Swift. The music company anticipates 30% overall ad revenue growth in 2017.

Jeff Bezos wants Amazon to get its own ‘Game of Thrones,’ and has ordered a big TV strategy shift. “We’ve been looking at the data for some time, and as a team we’re increasingly focused on the impact of the biggest shows,” Amazon Studios head Roy Price told Variety.

Google called a New York Times report that female Google employees make less than men “extremely flawed.” The report was based on an internal spreadsheet created by Google employees.

Snapchat is tapping college newspapers to make campus stories and letting them sell ads. Schools participating in the initiative include Berkeley, Texas A&M, Syracuse, and The University of Wisconsin — Madison.

Facebook says it’s “unable” to reveal the ads linked to Russia. “Due to both federal law and the fact that investigations are ongoing with the relevant authorities, we’re unable to share the ads,” a Facebook spokesperson said on Friday.

Microsoft lays out its strategy for the chat wars with $US5 billion Slack. There are currently 125,000 organisations — businesses, schools, and other entities — using Microsoft Teams to at least some extent.

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