What you need to know in advertising today

As Business Insider reported last week, Google has looked into buying Snapchat for as much as $US30 billion.

While no one knows whether this deal would ever happen, it’s worth examining what such an acquisition would do for Google (besides keeping Snapchat away from Facebook).

At top of the list: a marriage of Snapchat and Google’s mega global video platform YouTube could help Google make a serious bid for the biggest prize in advertising — the $US72 billion TV market.

To read more about what a potential Snapchat acquisition would mean for Google, click here.

In other news:

Travis Kalanick has hired an advisory firm to fix his image. The company, Teneo, confirmed that it has been hired by the former Uber CEO.

Sprint and T-Mobile are talking about a merger — again. The two wireless phone operators have restarted talks after Sprint’s exclusive negotiating period with Comcast and Charter Communications expired at the end of July, Bloomberg’s Alex Sherman and Scott Moritz report.

A senior engineer at Google wrote a manifesto against diversity and employees are furious. The manifesto criticises company initiatives aimed at increasing gender and racial diversity and argues that Google should instead focus on “ideological diversity.”

Speaking of Google, the company is working on a project called “Stamp,” where news articles would be distributed in swipeable rich format slides, reports the Wall Street Journal. It will let publishers create visual-oriented media content along the lines of Snapchat’s “Discover.”

As for Snapchat, here’s how the company keeps employees from leaking new features before product launches. Aside from stringent non-disclosure agreements that employees sign when they join, Snap also maintains its culture of secrecy by keeping a tight lid on upcoming features that employees get to test first internally.

‘Fisk’ is currently one of Dictionary.com’s most searched words thanks to an NRA video threatening The New York Times. Searches for the word were up 7,643% week-over-week on Friday afternoon, after the National Rifle Association (NRA) posted a video ad in which it threatened to “fisk” the paper of record, The New York Times.

Here’s a look at 13 striking vintage wartime posters. They play on emotions using mercy, honour, and ‘gold and glory.’

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