What you need to know in advertising today

Never say never in digital media.

For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be “native.” But, there was always the question about whether such hand-crafted ads could scale enough.

That explains BuzzFeed reversing course, and fully embracing programmatic advertising, including highly targeted, data-driven ads and classic banners, as Business Insider reported yesterday.

To read more about what BuzzFeed’s move means for digital publishing, click here.

In other news:

Here’s Facebook’s latest move in the war on fake news. The company is banning repeat offenders — pages that repeatedly share stories marked as false — from advertising on its platform.

Domino’s is testing a self-driving car to deliver pizza — but there’s a catch. In tests at Ann Arbor, Michigan, customers have to walk out to the parked car and retrieve their pizza from the vehicle’s “Heatwave Compartment” themselves.

Amazon and Facebook show two different ways to become a ‘must-have’ app for millennials. While Amazon packs lots of functionality into one mobile app, Facebook has taken a different approach and created a variety of different apps.

Uber employees are expressing support for their new CEO, Dara Khosrowshahi, on the anonymous chat app Blind. According to a poll on Blind, more than half — 57% — are feeling like Khosrowshahi was a good choice.

Speaking of Uber, the company is pulling a heavily criticised feature from its app that allowed it to track riders for up to five minutes after a trip. The company’s security chief announced the move to Reuters as the taxi app company tries to fix its poor reputation for customer privacy.

HPE CEO Meg Whitman said Uber has yet to deal with uncertainty over Travis Kalanick’s future role at the company or come up with a needed new governance structure. Her comments were made in an interview with The Financial Times.

Over a quarter of the members on Trump’s cybersecurity advisory council have resigned en masse. The council is responsible for overseeing the US’ response to emerging cyber threats.

Best Buy posted a strong earnings report. Reuters reports that the big-box retailer turned in better-than-expected quarterly profits and sales, helped by strong demand for smartphones, connected-home devices, and wearable devices.

Publicis Groupe is teaming up with consulting firm CapGemini for a massive project to update the McDonald’s restaurant experience, Adweek reports. The digital transformation project will focus on kiosk ordering, digital tech solutions and more.

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