What you need to know in advertising today

Snap has been hit with a lot of rough news of late, but the company seems to have a really good story to tell regarding its original shows.

The original NBC/Snapchat news show “Stay Tuned” has put up some pretty eye-popping numbers thus far: 29 million unique viewers in less than a month, reported Axios.

The question is, should they be the ones telling it? To read more about what the early success of
“Stay Tuned” means for Snapchat, click here.

In other news:

Snapchat is using the solar eclipse to show off the real potential of its maps feature. To celebrate today’s solar eclipse, Snapchatters will be able to see bitmojis of their friends who are in the path of the eclipse’s “totality” wearing solar glasses and looking up into the sky.

Millennials reveal their top 100 favourite brands. Ad agency Moosylvania has released its annual list of the top 100 brands among “millennials,” based on a survey of thousands of people aged 17 to 37.

From Burning Man trips to hypnotherapy: here are four brainstorming techniques you can learn from the ad world. We asked four advertising and design agencies for the homegrown methods that they use to get their employees inspired.

Google is reportedly testing new tools with The New York Times and The Financial Times to boost subscriptions for publishers. Some of the new tools may include a revamp of “first click free” and targeting of potential new subscribers.

Google is also updating its Chrome and Google apps on Android and iOS to include auto-playing, artificial intelligence-generated, six-second video previews in search results. Videos will be silent, and only show up when the user is connected to WiFi.

Former CEO of General Electric Jeffrey Immelt is reportedly at the top of the list of potential Uber CEO replacements. The former chief executive, Travis Kalanick, stepped down from the position in June, and the company has yet to find a new head.

Facebook has plans to introduce bigger retailers and ticket sales into its Marketplace section, reports Recode. The section has until now been a place for users to sell goods to people in their neighbourhoods.

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