Facebook is the latest platform trying to stake its claim on the world of influencer marketing.
Facebook recently launched the Brand Collabs Manager, a tool that helps connect brands with social media influencers on its platform. Think of it as Tinder for brands, where they can swipe left or right on influencers based on their audience demographics and portfolio of previous sponsored work.
The tool is being welcomed by advertisers, as it has made their influencer search more efficient. But it threatens an entire cottage industry of talent-rep firms, specialist agencies and influencer databases that cropped up when influencer marketing started to take off.
To read more about how Facebook’s move is bad news for influencer agencies, click here.
In related news:
Facebook smacked down a Watch publisher that was trying to make some extra money – and it points to a looming problem for media companies who’ve been burned before on the platform. Facebook recently forced lifestyle web video company Kin to label an editorial video as branded content because it featured a product link.
In other news:
Twitter just revealed more information about its plan to help publishers make money by displaying ads on their websites. Twitter is splitting profits from ad revenue equally with publishers, and publishers are recommended to set up ads.txt to block unauthorised tech companies from hijacking their ad inventory.
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Facebook, YouTube, and Twitter could face fines if they fail to take down terrorist content within minutes.The EU Commissioner for Security Julian King is drawing up legislation, which would force tech companies to take down terrorist content or face fines.
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