What you need to know in advertising today

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The ad-tech and social-analytics firm 4C says it can help marketers see everything. And based on its string of media and tech deals, it may be getting close.

The under-the-radar startup has plugged its ad-buying tech into a who’s who of advertising giants, including NBCUniversal, Facebook, Twitter, Apple News, Instagram, Pinterest, and Snapchat.

Now add to the list the hottest company in advertising: Amazon.

To read more about how 4C is helping brands make sense of Amazon, click here.

In other news:

Protesters are trying to shame Facebook by vandalizing its ubiquitous “not our friend” ads in London. The ads are part of a global promotional campaign aimed a distancing Facebook from a tsunami of scandals.

A tense internal meeting between Google CEO Sundar Pichai and employees went sideways as execs addressed rumours about the company’s China plans. Pichai and cofounder Sergey Brin met with employees during an all-hands meeting on Thursday and discussed reports that Google planned to launch a censored search engine in China.

Speaking of Google, the tech giant is reportedly preparing to open its first standalone retail store.Google is near to signing a deal to take control of 14,000 feet of retail space in Chicago’s meatpacking district, according to the Chicago Tribune.

MoviePass investors tell horror stories of watching their stakes drop over 99%, with some losing more than $US100,000. To fund massive MoviePass losses, Helios has flooded the market with new shares, diluting previous shareholders and sending the stock price plummeting.

Twitter users are blocking hundreds of brands in the hopes of pressuring the platform to remove Alex Jones, reports Adweek. More than 71,000 people have blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to permanently ban the controversial far-right conspiracy theorist.

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