What you need to know in advertising today

The European Parliament has voted to reject sweeping changes to copyright laws that threatened to tear the internet apart.

The proposals, which could have required the likes of Reddit to filter content and imposed a so-called link tax on firms including Google, have been sent back to the drawing board.

At a plenary session on Thursday morning, 318 members of the European Parliament voted against the changes, while 278 voted in favour.

To read more about what the vote means for how platforms like Reddit and Facebook police content, click here.

In other news:

Wikipedia is blacked out across Europe in protest against laws that could change the internet forever. The site’s Spanish, Italian, and Polish language versions was blacked out in protest against new EU copyright reforms being voted upon on Thursday.

A British watchdog looked into ads that said the iPhone camera was ‘studio quality’ – and Apple won. The Advertising Standards Authority, a British regulator, took a look at Apple’s “Portrait Mode” ads after two complaints and announced that Apple can safely make the claim that the iPhone X can take “studio quality portraits without the studio.”

Martin Sorrell seeks to raise up to $US1.3 billion for new ad venture, reports the Wall Street Journal.Sorrell’s new firm, which will be named S4 Capital, plans to go head-to-head with his former company and other major advertising firms that are targeting similar acquisitions.

Silicon Valley insiders say Facebook, Snapchat, and Twitter are using ‘behavioural cocaine’ to turn people into addicts. The BBC’s “Panorama” documentary investigated how tech giants get their users hooked.

Amazon will capitalise on the demise of Toys R Us by mailing millions of people a holiday toy catalogue. Amazon is eyeing its next step into physical retail – and it will come in the shape of a toy brochure.

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