What you need to know in advertising today

Mountain Dew

Mountain Dew has built its own network of digital stars, and the apparent success of this endeavour isn’t great news for middlemen who promise to help companies find “influencers” to promote their products.

A year or so ago, as the number of companies promising to connect marketers to digital creators and influencers was pushing beyond saturation, Mountain Dew introduced the Green Label MCN (or multichannel network) modelled after the YouTube-born media companies like Awesomeness TV or Maker Studios.

Instead of running ads with hundreds or thousands of YouTube stars, like those companies often do, the brand zeroed in on four. The results have has been encouraging.

To read more about the brand’s efforts, and find out why other brands may follow suit, click here.

In other news:

Pokémon Go’s first real-world event was a disaster, and everyone was refunded. Server outages and bugs plagued Niantic’s Pokémon Go at the height of its popularity last summer, and a similar situation occurred early into the game’s first-ever, all-day ticketed event.

For 10 years NASA has been Photoshopping its astronauts into posters for everything from ‘Star Wars’ to ‘Reservoir Dogs.’ Dr. Alotta Taylor, NASA’s head of the Space Flight Awareness program, told Business Insider that the posters serve both an external and internal purpose.

10 iconic products that brands brought back from the dead. Appealing to nostalgia — that yearning for yesteryear — has emerged as a strategic and highly effective marketing technique in recent years.

The fastest-growing pizza chain in America reveals how it lured LeBron James away from McDonald’s. Apparently, it didn’t take much, and the basketball legend came to Blaze Pizza with the pitch himself.

The Rock made a 4-minute ‘movie’ with Apple about Siri. Here’s our review

Follow us at @BI_Corporate to be among the first to hear about news and updates from Business Insider.

Also, sign up for the Executive Summary , a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.