Publicis Groupe and Omnicom group Inc. both kicked off earnings season for ad-holding companies on Thursday, with both firms exhibiting organic growth.
Publicis’ organic growth was up by 0.8%, versus estimates of a 0.5% decline in the second quarter, with revenue amounting to €2.52 billion ($US2.9 billion). On the other hand, Omnicom said it posted organic growth of 3.5% in its second quarter. Overall revenue totalled $US3.79 billion, which was down 2.4% compared to the same period last year.
But while Publicis credited its second quarter results to improved performance in North America, the opposite was true for Omnicom. To read more about how North America was a boon for Publicis, but a bane for Omnicom, click here.
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