What you need to know in advertising today

Facebook has confessed to breaking its own rules to give 61 companies special access to user data.

In a 747-page document handed to the US House of Representatives’ Energy and Commerce Committee on Friday, Facebook said app developers could request Facebook data including name, gender, birth date, location, photos, and page likes.

While it imposed new data-sharing restrictions on the majority of app developers in May 2015, 61 companies including Nike, Spotify and UPS received a special “one-time” extension.

To read more about the special access these companies received, click here.

In other news:

Some advertisers are cooling on Oath and losing faith in Tim Armstrong’s vision. A year ago, at the Cannes advertising festival, Armstrong and his team officially unveiled the Oath brand, and this year at Cannes the buzz surrounding Oath was close to nonexistent.

Digital marketers have been lulled into false comfort about Europe’s new privacy laws, and Facebook could be in for a shock when they wake up. GDPR hasn’ had much impact on Facebook, but analysts are warning there could be bigger risks on the horizon if regulators decide to take aim at the company.

Google stops taking political ads in Maryland because it’s not sure that it can comply with a new transparency law. Maryland’s General Assembly now requires that those buying political advertising identify themselves and how much they spent.

Japanese media and financial intelligence company Uzabase has acquired online publication Quartz, reports The Wall Street Journal. The deal values Quartz between $US75 million and $US110 million in cash and stock tied to the site hitting certain financial goals.

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