The ad industry seems to agree that it needs much shorter video ads. And the six-second video ad is quickly becoming the new 30. That doesn’t mean everyone likes going so fast.
Creative executives at top ad agencies worry that six-second ads are simply too short to tell a story or connect with consumers on an emotional level, both key tenets of classic TV advertising.
To read more about why the ad industry feels like Silicon Valley is killing creativity, click here.
In other news:
Pinterest snags Google exec as its head of ad products. Jon Alferness, a long-time Googler who most recently served as its vp of product management in travel and shopping, is joining Pinterest as head of ad products.
Reddit, Netflix, Google, and dozens of other tech companies are protesting Trump’s FCC today. The “Internet-Wide Day of Action to Save Net Neutrality” has gathered numerous websites to display banner ads, alerts, blog posts, and other calls to oppose FCC Chairman Ajit Pai’s proposal to remove the rules.
Snapchat is doing a show about ‘ghosting’ people you date. “Ghost Hunt” will star comedian Matteo Lane and be produced by Elisabeth Murdoch’s Vertical Networks, which already produces a Snapchat Discover channel called Brother.
Snapchat’s dancing hot dog is taking the internet by storm. Comedians and meme creators are having a field day on social media.
Twitter has a new CFO, and he costs more than $US22 million. Ned Segal was previously the SVP of Finance at software maker Intuit.
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