What you need to know in advertising today

By baking new ad blocking tools into their web browsers, Google and Apple have made it clear they don’t like certain types of web ads — in particular, video ads that play with the sound on.

Many consumers probably agree.

But it is not welcome news for ad tech companies that profit from video ads that play automatically whether people asked for them or not.

To read more about how Google and Apple’s ad blockers might impact ad tech, click here.

In other news:

Get ready for traditional TV to have historically brutal subscriber losses this quarter. Pay TV providers could lose more than a million subscribers in the current period, says UBS report.

Pinterest is now valued at $US12 billion after raising another $US150 million in funding. The company said it plans to use this latest round to invest in its visual search technology and user growth.

Apple announced the future this week, and you probably didn’t even notice. The tech giant is looking to introduce AR and VR to consumers through products they already own rather than new hardware.

Here’s how to watch the first episode of Apple’s ‘Shark Tank’ for apps reality show. The show, which features aspiring app developers, will be available exclusively on Apple Music and the iTunes Store starting at 9 p.m. PST on Tuesday.

Publishers are also worried about Apple and Google’s new ad-blocking browsers, reports Digiday. They don’t like the idea of two powerful companies dictating the ad experience for other companies.

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