Jason Stein wants to build a new kind of advertising conglomerate, albeit one that is centered on making content as much as it is on making ads. And now he’s got $US150 million to play with.
The CEO and founder of the ad agency Laundry Service is forming a new umbrella organisation, Cycle Media, which he hopes will eventually feature a stable of digital publishers and production firms that know how to connect with consumers while also specializing in weaving marketers messages into legitimate content.
To read more about Stein’s plan to spend $US150 million to build a new advertising/media hybrid, click here.
In other news:
Here’s what to expect from Apple’s big annual event today. Look for CEO Tim Cook’s keynote, an operating system upgrade and possible new iPad and MacBook announcements.
The hacker who leaked 10 unreleased episodes of ‘Orange Is the New Black” has picked a new target. Eight episodes of the upcoming ABC show “Steve Harvey’s Funderdome” have been spotted on the file-sharing website The Pirate Bay.
Cheddar, the digital business network born on Facebook Live, is headed to cable TV, reports BuzzFeed. The company has inked a deal to run two hours of content a day on the Fusion network.
The NFL will start showing ads for booze again, reports the Wall Street Journal. But don’t expect ads for condoms or marijuana.
Web publishers are starting to see some money from Facebook’s mid-roll video ads, reports Digiday. But most companies participating in early tests don’t anticipate revenue to accelerate rapidly.
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