What you need to know in advertising today


Despite opening up its doors to the ad masses, Snapchat still wants ads on it’s platform to look like, well, Snapchat.

The company has been circulating updated specifics and guidelines that marketers are encouraged to keep in mind while creating Snap ads before it launches a series of new ad tools next month, people familiar with the matter told Business Insider.

To read more about how Snap is fighting to retain its identity, and to take a look at its updated creative guidelines and specifications for Snap ads, click here.

In other news:

Verizon’s plan to create a data powerhouse to challenge Facebook and Google is fraught with challenges. We talked to some experts about what Oath will be facing in putting such an endeavour together.

Some of the world’s leading marketing execs told us how they feel about the power of Google and Facebook. Check out this video, where top marketers and agencies dish on the so-called ‘duopoly’ and what if anything the industry needs to do about it.

A chilling National Rifle Association ad gaining traction online appears to be ‘an open call to violence.’ It urges Americans to join “freedom’s safest place” as protesters and members of the “resistance” movement who oppose Donald Trump’s presidency “smash windows, burn cars,” and “terrorize the law-abiding.”

Germany could fine social media sites $US50 million if they fail to remove hate speech in 24 hours. The nation’s parliament approved a plan on Friday to fine social media networks up if they fail to remove hateful postings promptly, despite concerns the law could limit free expression.

A luxury digital concierge company is giving celebs free £2,000-a-year memberships in return for Instagram plugs. Such arrangements could potentially be viewed as payment-in-kind by the UK’s advertising watchdog.

The strange and ingenious evolution of JAY-Z’s approach to selling albums. Here’s a peek at the rapper-businessman’s radical album-release strategies.

NOW WATCH: Heard in Cannes: World’s leading marketing execs told us how they feel about the power of Google and Facebook