What you need to know in advertising today

Screen Shot 2017 06 28 at 11.23.32 AMFacebookThe new Discover section within Facebook Messenger

Facebook is trying to breathe life back into branded chat bots.

The platform is rolling out a new section within Facebook Messenger, “Discover on Messenger,” where users can browse and find bots, nearby places and businesses and message them.

To read more about Facebook’s latest attempt to get both brands and people talking to bots on Messenger, click here.

In other news:

Facebook easily coasted to 2 billion users, but the joy ride may be coming to an end. Now that Facebook is used by roughly two-thirds of the world’s population with internet access, its days of easy growth are nearing an end.

Snapchat now lets you make your own geofilters without leaving the app. The move is a step that could help parent company Snap Inc. boost its non-advertising revenue.

Cheap digital TV packages are cannibals — and could push traditional TV to its worst subscriber losses on record. A new report from UBS analysts on Tuesday said that the “availability of cheap live streaming alternatives” is contributing to more people cancelling traditional packages.

Companies around the world — including advertising holding company WPP — were hit by a massive ransomware attack on Tuesday. Its share price also fell as news of the attack emerged.

Consumer goods giant Unilever has been hiring employees using brain games and artificial intelligence — and it’s a huge success. The company plans to continue the experiment indefinitely.

Google News gets a much-needed redesign to cut down on clutter and confusion, The Verge reported. The new design makes the web service much easier to digest.

Twitter has hired a new VP of inclusion and diversity. Candi Castleberry-Singleton has had prior stints in the fields of diversity and inclusion at Motorola and Sun Microsystems.

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