Google wants to make it easier for brands to understand its complex advertising ecosystem, so the company is overhauling how its ad products and services are organised and sold.
At a press event on Tuesday, Sridhar Ramaswamy, Google’s SVP of ads, announced a new structure for its ads business. Google’s extensive list of ad offerings-which spans search, display, video and app-install ads-is hard for advertisers, publishers, and agencies to navigate, he said.
“The opportunity [with advertising] has never been greater but it’s also never been more complicated,” he said. “It is harder for advertisers, publishers, and agencies that help them choose the right products for their business and know how to use them.”
To read more about Google’s ad revamp, click here.
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