What you need to know in advertising today

Verizon Communications wants to challenge Google and Facebook. So it’s reaching out to some of its biggest rivals in the wireless industry for help.

Now that the telecom giant has completed its acquisition of Yahoo and rolled out Oath, a division which includes a wide collection of digital advertising assets, it is looking to ramp up its ability to challenge Google and Facebook in the sector. The wireless giant is exploring building a data partnership with other top wireless players, including T-Mobile, Sprint, Vodafone and Telefónica, people with knowledge of the matter told Business Insider.

To read more about how Verizon wants to borrow its wireless rivals’ consumer data to take on Facebook and Google, click here.

In other news:

Snapchat is holding its ground in its war with Instagram. Instagram Stories may be on the upswing, but advertisers are not entirely discounting Snapchat, at least not yet.

Facebook wants to become the new mobile storefront. The company has rolled out a series of new tools for brands and retailers to use to drive more sales this holiday season.

Google has been hit with a record-breaking €2.4 billion fine by the EU over its antitrust case. The European Commission accused the California-based technology giant of abusing its dominant position and promoting its own shopping service in its search results over those of its competitors.

Pandora’s founder CEO has stepped down. Pandora cofounder and CEO Tim Westergren has stepped down, the company announced on Tuesday.

What 25 popular websites used to look like. We found the earliest versions of some of the most visited websites today, like Facebook, Google, and Buzzfeed.

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