What you need to know in advertising today

Mark ZuckerbergGettyFacebook CEO Mark Zuckerberg.

Facebook has a new mission statement.

Instead of making the world “more open and connected,” Facebook’s goal now is to “bring the world closer together,” CEO Mark Zuckerberg said at a Thursday event in Chicago for Facebook group admins.

To read more about Facebook’s new grand vision, click here.

In other news:

A group of New York City ad employees are baiting Planned Parenthood’s opponents with a fake petition. Defundpppetition.com urges users to sign a petition to cut funding for Planned Parenthood, but it’s actually a bait and switch: The website is designed to educate people about Planned Parenthood’s various offerings.

Yahoo is shutting down the news app it bought from a 17-year-old Brit for a reported $US30 million. News Digest will cease to exist at the end of June, after being launched less than three years ago.

Sears is closing 20 more stores. The company announced the latest closures to store employees on Thursday, several workers told Business Insider.

Tesla reportedly wants to create its own music streaming service. Tesla CEO Elon Musk is in talks with major labels about creating a streaming service that would come bundled in all Tesla vehicles, according to a report by Recode.

Publicis Groupe announced it will be skipping Cannes in 2018 and will reroute the savings into an artificial intelligence platform called Marcel. But the move is facing backlash, the Wall Street Journal reports.

NOW WATCH: Here’s why commercial aeroplanes fly at 35,000 feet

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