What you need to know in advertising today

Web video advertising is exploding. But that doesn’t mean people like all those pre-roll ads.

In fact, the only thing people dislike more than pre-rolls are those universally reviled mobile pop-up ads. That’s according to the annual Internet Trends slide deck released by
Kleiner Perkins Caufield & Byers partner Mary Meeker at the Code Conference on Wednesday.

To read more about what if any types of ads people like, and other insights from Meeker’s presentation, click here.

In other news:

How BuzzFeed CEO Jonah Peretti took an instant messaging bot and turned it into a $US1.5 billion media empire. The digital entrepreneur discussed everything from Andrew Breitbart to why he didn’t sell to Disney.

Here’s the full Mary Meeker deck, which covers everything from mobile hardware sales to the gaming industry’s influence on all media.

After investing in Twitter, Steve Ballmer gave up investing. The former Microsoft CEO said he still believes in the company but isn’t sure Twitter chief Jack Dorsey can run two companies at once.

Amazon’s approach to making TV is ‘very different’ from traditional networks, according to its star showrunner. Jill Soloway, creator of the award winning show “Transparent,” said the company is hands off compared to typical TV networks.

The ad holding giant WPP is combining two of its media agencies, Maxus and MEC, reports the Wall Street Journal. The move is focused on cost savings.

Media mogul Shari Redstone shed some light on why a Viacom/CBS merger never happened. The mashup would have squashed newfound momentum at Viacom under recently installed CEO Bob Bakish, she said.

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