What you need to know in advertising today

HearstJoanna Coles was the Editor-in-Chief of Cosmopolitan magazine.

Still reeling from Facebook’s dramatic News Feed shake-up earlier this year, publishers have been in the search of new sustainable ways to build their video businesses.

Some, like NowThis, have turned back the spotlight on their websites. Others, like Condé Nast and Refinery29, have started to take aim at over-the-top (OTT) streaming. And many, have even started to pay more attention to Twitter and Snapchat.

For Hearst, the publisher behind magazines like Cosmopolitan and Seventeen among others, the focus has been on ramping up on premium, longer-form episodic video series, with a sharp focus on YouTube.

To read more about Hearst’s work in producing premium, longer-form episodic video series on YouTube, click here.

In other news:

It’s looking more and more like Facebook’s business dodged a bullet with the Cambridge Analytica scandal. Facebook’s reputation has taken a serious hit from the Cambridge Analytica scandal, but most of the social network’s users were unaware of the scandal, according to a survey by GBH Insights.

“Europe will become a digital backwater”: There’s a new war over online privacy and metadata in Europe right now.Tech firms have begun seriously lobbying against a set of proposed European privacy laws called “ePrivacy.”

A South Pacific nation is banning Facebook for a month as the region grapples with fake news and censorship.Facebook has been criticised recently for its role in inciting hatred and violence in Asian countries including Sri Lanka and Myanmar, where it has “turned into a beast,” according to a UN official.

Shake Shack teamed up with Silicon Valley’s favourite shoe brand for these $US100 sneakers, which were available for one day only – here’s what it was like to buy them. Getting a pair of Shake Shack-inspired sneakers involved standing in a monstrously long line on a hot day in Madison Square Park.

GDPR mayhem: Programmatic ad buying plummets in Europe. When GDPR kicked in on Friday, ad exchanges saw European ad demand volumes plummet between 25 and 40 per cent in some cases, reports Digiday.

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