Twitter is recruiting publishers to help it move deeper into programmatic advertising and challenge the duopoly.
The company has set up a cryptic landing page asking publishers to sign up for a pilot ad program called Twitter Timeline Ads.
Similar to advertising programs like Google’s Display Network and Facebook Audience Network, Twitter wants to serve ads using automated software outside of its flagship website and app within ad units on various publishers’ websites.
To read more about Twitter’s pilot program to help publishers make more money, click here.
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