Marketing-data company Acxiom is shopping around LiveRamp, a data-migration firm it acquired just four years ago for $US310 million, according to industry insiders.
LiveRamp is known as a “data-onboarding” company. It essentially helps big companies move around databases in a safe, privacy-respectful manner.
With GDPR – or General Data Protection Regulation– going into effect on May 25, a company that can promise tech vendors safer data usage, or the appearance of data safety, would suddenly be highly valuable, from both a business and public-relations perspective.
To read more about why Acxiom might be looking to sell LiveRamp and its potential buyers, click here.
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